Seminar on Digital Marketing by Jagannath International Management School (JIMS), New Delhi

Jagan International Management School (JIMS), Kalkaji organised a Digital Marketing Session for International Business and Marketing students at Jagan Institute of Management Studies, Rohini on August 25, 2012. This seminar was taken by Ms. Manisha Talwar Rana, Digital Marketing Manager - India and South East Asia (Yahoo).

Following topics were covered

1. Social Media and the Digital Marketing Universe

• What is Digital Marketing?
• Examples
• Why is it gaining popularity?
• Reach
• Opportunity
• Digital Marketing in India
• Social Media Marketing- Facebook, Twitter and LinkedIn

2. Industry Roles Available

• SEO
• SMM
• Marketing Executive
• Social Media Blogger
• Email Marketing Analyst

3. New and Emerging Roles

• Video Marketing
• Gaming
• Mobile Marketing
4. Skills and Abilities Required
• Functional
• Technical

5. Corporate Expectations

• Grooming
• Communication
• Behavioral Aspects

6. Selection and Placement Procedures

• How to prepare oneself?

About Jagan Institute of Management Studies, Rohini

Jagan Institute of Management Studies is one of the premier business schools in India and ranks among the top business schools in Delhi. Established in 1993, JIMS offers various professional courses at post graduate level in the fields of management and information technology.

The courses offered here include Bachelor of Business Administration (BBA), Bachelor of Computer Applications (BCA), Master of Computer Applications (MCA), Post Graduate Diploma in Management in Retail & Marketing Management, International Business etc.

Source: Somu Kapoor, Campus Reporter, New Delhi

Related Links

Jagan Institute of Management Studies, Rohini, New Delhi

Jagannath International Management School (JIMS), Kalkaji, New Delhi