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The head honcho of a major retail brand talks about what it means to have a design degree

How many designers does a major jewellery retailer typically employ?
A major jewellery manufacturer, retailer,  wholesaler or exporter employs around 2,000 artisans trained in the making of gold, diamond, kundan and polki jewellery.

While the manufacturing line is artisan-based, we employ degree/diploma holders and use their talent to create the new design lines launched from time to time. The job prospects of qualified jewellery designers are getting better by the day, because they are well aware of fashion trends and preferences in the international market as well as the domestic one. 

How much creative freedom is given to a designer employed by a big jewellery brand?
A designer employed by us is free to develop designs. Then we decide as per the commercial angle which designs are to be finally manufactured, depending on the preferences of our target clients.

Normally, jewellers launch new collections on Akshay Tritiya, Dhanteras, Valentine’s Day and the wedding season. 

How does India’s jewellery export impact a designer’s career?
Despite the downturn, the Indian gem and jewellery industry recorded total exports worth US$ 21.11 billion in April 2008-March 2009, up from US$ 2.08 billion the year before. As export/sale goes up, naturally it has a direct bearing on a jewellery designer’s career.

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