MICA invites Applications to PGDM-Communications 2013-15; XAT 2013 Scores will be Accepted for MICAT 2013

About MICA

The Mudra Institute of Communications, Ahmedabad (MICA), India's premier Communications Management Institute, was established in 1991. Its vision is to be the pre-eminent communications management school. Its foundation lies in being an innovative and creative school addressing the needs of an ever-changing marketing and communications environment.

MICA invites applications for admission to its flagship programme for the 2013-15 batch: 
Post-graduate Programme Diploma in Management (Communications): PGDM-C

This programme (PGDM-C) is approved by the All India Council for Technical Education (AICTE) and Association of Indian University (AIU) which equates it with an MBA degree. The maximum intake for PGDM (C) is 180 students.


Exam to be taken: Candidates should apply to MICA through scores of either CAT 2012 or XAT 2013 or GMAT (December 31, 2007 or later).

This is the first time that Mudra Institute of Communications, Ahmedabad (MICA) is accepting XAT 2013 scores for its admission tes (MICAT). So far, MICA only considered Common Admission Test (CAT) scores for students from India and Graduate Management Aptitude Test (GMAT) for international students. 

Admissions chairperson at MICA, Prof Anita Basalingappa, said, “With our decision to consider XAT scores for admissions, we will be able to add to the diversity in the pool of students who earlier came only through CAT.”


Eligibility Criteria for Admission to PGDM-C at MICA

• Admission to the PGDM(C) programme requires a Bachelor's degree (in keeping with the 10 + 2 + 3 (4) system) with minimum 50% marks, or an equivalent qualification in any discipline recognised by the Association of Indian Universities (AIU).
• Candidates appearing for final examinations towards a Bachelor's degree (or equivalent) are also eligible to apply.

Students who demonstrate aptitude for expressing, assessing, or conceiving ideas that move people to action and achieve business results tend to stand a better chance of being shortlisted.



Important Dates for Applying to PGDM-C from MICA

* Exact dates will be updated soon.

How to Apply to the Post-graduate Programme Diploma in Management (Communications) at MICA:

• You can apply Online. (Click here)
• You can also purchase application form from the Admission Office, MICA on cash payment of Rs. 1785/- or by sending a demand draft of Rs. 1785/- in favour of "MICA" payable at Ahmedabad, with one self-addressed stamped (Rs. 20/-) envelope of the size 12" X 10". (with effect from 1 September 2012)

The selection process for the PGDM (C) course at MICA for Batch 2013-15 involves two steps:

Stage - I: MICA Admissions Test (MICAT)

All candidates who apply to MICA through CAT/XAT/GMAT irrespective of their score, will be called for MICAT, subject to their application form being complete and accepted by MICA.

MICAT is designed to assess analytical ability, divergent thinking, written communication skills and general awareness about the communications industry.

MICAT will be held in February/March 2013 at the following centres:

Ahmedabad, Bangalore, Bhopal, Chennai, Delhi, Guwahati, Hyderabad, Kolkata, Lucknow and Mumbai.

Note: MICA reserves the right to withdraw or introduce MICAT centres.

Stage II - Group Exercise (GE) and Personal Interview (PI)

Candidates will be invited for Group Exercise and Personal Interview to MICA campus, Ahmedabad based on their performance in MICAT and CAT/XAT/GMAT. Quantitative and Verbal sections from CAT/XAT/GMAT will be given 20% weightage each.

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