Jagannath International Management School, New Delhi will organize Markethan 2015 on January 24, 2015.
Event details
The magical 6 events are:
AD Guru (Quiz):
A comprehensive set of questions, covering all the areas of marketing including branding, tag lines, advertisement, brand ambassadors etc. Team of 2 members with maximum point at the end wins.
AD-MAD show : ‘THE THREE MARKETEERS’
The heritage of marketing fest, and one of the most creative event of the fest. Each team will be given a product by the esteem panel of judges. And they will have to prepare an advertisement for the same, the best advertisement wins.
CASE STUDY: ‘KATHA SAAR’
Each participant will be given a common case, on the basis of the same judges will ask them questions. The most convincing answer wins.
Mgt. Games:
A set of marketing based fun games such as ULTA-PULTA (mystery solving), and Bransharaz, where 1 team member will have to enact a given brand name to other team member.
KABADI BAZAR:
One of the toughest competitions in MARKATHON , every participant will be given a waste product (such as. Used tissue, stick, broken chair etc), the participant will have to try to sell the same to the audience and convince the judges by his selling pitch. Best effort wins.
RULES & REGULATIONS
Quiz :
- 2 members/team
- 3 rounds of quiz, 10 questions/round
AD-MAD SHOW:
- 3 members/team
- Product will be given on the spot
- 2 minutes for preparation
- 5 minutes for performance
Case study:
- 2 members per team
- Case study to be given 15 minutes prior to the event
Management. GAMES:
- Bransharaz
- 2 members/team
- One member will enact the brand name, other will have to guess the same.
- 90 seconds for each brand name
- Lip movement and prompting will lead to disqualification
ULTA-PULTA
Kabadi baar:
- Single participant from each college
- Product to be given on the spot
- 2 minutes time to convince the judges
Business Plan
- 2 members/team.
- Product/service must be new, unique and innovative
- Presentation must cover finance, marketing, production & HR policies
- Presentation time is 15-20 minutes
Source: Atul Rawat, click4college Specialist
FAQ's
Frequently Asked Questions
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