Lecture on Branding & Advertising in India at Wigan & Leigh College

IdeaWorks, an advertising company visited Wigan & Leigh College in Sainik Farms, New Delhi on 19 October, 2011 for a lecture cum interaction session with the students. The event covered a 90 minute presentation on India – Future of Change, followed by a question answer session with the Principal Designer & Co-Founder of IdeaWorks, Mr. Sudhir John Horo.

The main topics of discussions included branding and advertising opportunity in India with other companies of world and how can India be highlighted as a brand to attract foreign investments from MNC’s. The discussion highlighted on the use of brand name and the increasing reputation of the Indian market.

In this light, the discussion circled on:

• The advertising market in India

• Market response about any brand

• How to attract foreign companies to India

The participation for this event was huge with students from Management, Fashion, Media and Design department and teachers.

Source: Parimal Mandal (Campus Reporter)