Digiwise Summit 2014 by HTCampus.com

As the world continues to digitize and grow in complexity, virtually every organisation or enterprise will need to have a great digital business model, one that creates value by engaging customers digitally. We are all aware how digital marketplace is redefining customer relationships today. Based on insights through various researches conducted over a period of time, there is a strong line of thought as to how organisations can achieve competitive advantage by providing unique digital solutions, an exceptional customer experience, and superior digitized platforms.

Some of the projected primary reasons for the lack of a digital marketing presence in India could be attributed to the following factors:

• No digital marketing strategy in place at all
• Lack of strategic vision (lack of understanding of its real value)
• Lack of strategic planning (lack of ability to really prove its return on investment potential)
• Reliance on traditional marketing methods is a barrier to further investment into digital

If we look at the latest digital marketing opportunities of social media for the education sector, the main considerations and focus should be on how they can use these technologies to form a community environment between their students, parents and teachers. On the social front, educational institutions are using social media technologies like blogs, Facebook and Twitter to share news, general info, updates and to connect with their student and teacher population.

To draw this connect between education institutes, click4college.com is presenting the DIGIWISE Summit 2014 on December 1, 2014 at the Taj Palace, New Delhi.

On the agenda will be talks by industry stalwarts on various facets of digital marketing vis-à-vis education sector followed by a panel discussion on Digital Marketing for the Education Sector.

The aim will be to determine the importance of digital marketing in Indian education sector with emphasis on tools, strategies & implementations to augment the connect between education institutes and students.

The agenda for the Summit is as follows:

• Keynote Address on Digital Transformation in India by Rajan Anandan – MD, Google India
• Presentation of a Research Report on Online Behaviour of Students in India by Amit Garg – Business Head, HT Digital
• Digital Marketing for Education (Global Case Studies) by Lee Kantz – Internet Marketing and Strategy Consultant
• Panel Discussion on Digital Marketing for Education: Benefits and Challenges moderated by Rajesh Mahapatra – Executive Editor, click4college

Panelists will include:

1. Sapna Chaddha – Head of India SMB Marketing, Google India
2. Lee Kantz – Internet Marketing and Strategy Consultant
3. Nitin Putcha – Owner ITM University
4. Ruchir Arora – Business Head, click4college.com

• Open House session with Rajan Anandan and Rajiv Verma (CEO – HT Media)
• Closing Note by Rajiv Verma – CEO, HT Media

Date & Time

1st December 2014 (Monday), 4:00 pm – 8:00 pm (followed by cocktails and dinner)

Venue

Taj Palace, New Delhi