Achievement of TAPMI’s Professor in international level

StraX International, Paris, founded by Prof. Jean Claude Laareche of INSEAD, has chosen Dr. R. C. Natarajan, Professor of Marketing at T A Pai Management Institute, Manipal as an Advisor to their simulation exercises in Marketing Management in MBA programmes.

Dr. Natarajan is one among the six advisors selected from various countries across the globe. The company's well known simulation MARKSTRAT is used among many business schools including the top-25 schools in the US and is popular among the graduates for its effectiveness in bringing about learning certain complex concepts of marketing like positioning, product development and ROMI.

In India, most of the premier business schools such as IIMs and TAPMI have been using this simulation for over a decade. The company has embarked upon launching mini-simulations for the first year of MBA. Dr. Natarajan will advise StratX International on the nuances of various simulations in this regard.

About TAPMI:

T A Pai Management Institute or TAPMI, established in 1981, was started by the visionary, Late Shri. T. A. Pai. It was built with the mission to provide the much needed impetus to the task of building professional management capability in the country.

With a sprawling 42-acre residential green campus in Manipal, it seeks to provide the students with all aided amenities and facilities for an ideal environment required for serious academic study and creativity. It offers the students with post graduate, executive, fellowship as well as master’s programme. PGPM is the flagship programme of this institute and is of 2 years duration with an intake of 178 students in 2010.

Courses offered by TAPMI:

• PGDM

• PGDM Healthcare

• EPGP-EG

• FDP

TAPMI again offers excellent placement by placed its students in reputed companies in India. Our reliable source says “245 students of the 2011-2013 batch, for instance, were placed through campus hiring last November. In all, 71 companies participated in the placements, 52 of them repeat visitors. At a time when the economy was slowing down, the average salary of these students actually went up from Rs 8.02 lakh the previous year to Rs 8.72 lakh”.

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