K. C. College Organizes International Conference ‘Media Summit’ on the theme ‘Visual Media Culture’

The Department of Mass Media of K. C. College, rated as one of the best college in Mumbai by India Today magazine in its July 2014 edition for a third year in a row, organized a two day International conference titled 'Media Summit'.  This year the theme of the conference was ‘Visual Media Culture’ which was held on 20th & 21st February, 2015 at the K.C. campus Colaba.

The annual conference aimed to cater to all students especially the postgraduates from MACJ (Master of Communication & Journalism) and MAEMA (M.A. in Entertainment, Media and Advertising).  The inter-disciplinary summit became a melting pot of ideas on visual media and the diverse cultures it has nurtured. A host of events ranging from research paper presentations to panel discussions provided a new-fangled lease of creativity. The conference explored different fields of visual media; from mobile phone touch screen interfaces to signboards on the highway, from graphical art adorning airport terminals to evolving designs of newspapers, from typography to photography and many more such facets of visual media.

(L-R) Mrs. Nandani Sardesai, Member of Censor Board;Mr. Kurush Dastur, Creative Expert, Geometry Global; Mr. Yogesh Pawar, Deputy News Editor with DNA Mumbai & Mr. Shoaib Ahmed, Former City Bureau Chief, CNN-IBN & Times Now

Inaugurating the conference, Chief Guest, Mr. Subhash Kamath, CEO & Managing Partner, Bartle Bogle Hegarty (BBH) India; emphasized on the growth of the media, the dynamism of visual media highlighting the importance of different verticals of the media.

(L-R) Mrs.Manjula Srinivas, HOD of the Mass Media, K.C. College; Ms. Sangeeta Bagga, Professor Chair, Örebro University, Sweden;  and Mr. Subhash Kamath, CEO & Managing Partner, BBH India

Guest of Honour, Dr. Sangeeta Bagga, Professor Chair, Centre For Feminist Social Studies School HumES, Humanities, Education and Social Sciences, Research Group CCD, Communication, Culture and Diversity, Örebro University, Örebro, Sweden; appreciated the relevance of the theme of the conference in today’s context and focused on the burgeoning visual media culture across a range of social arenas. The summit also saw the release of the first edition of the Research Journal: Media Research and Communication Studies Journal and the release of the annual newspaper SCRIBE.

Release of the annual college newspaper 'SCRIBE'

On the second day, the theme of the panel discussion - Visual Media Culture-An Indian Perspective was held with panellists Mr. Kurush Dastur, Creative Expert, Geometry Global; Mr. Shoaib Ahmed, Former City Bureau Chief, CNN-IBN & Times Now, Mr. Yogesh Pawar, Deputy News Editor with DNA Mumbai and Mrs. Nandani Sardesai, Member of Censor Board as the moderator.

Elated, Ms. Manju Nichani, Principal, K.C. College said, “At K. C. College, it has always been our  endeavour to create wonderful windows of opportunity for all who are part of this college and this conference has been organized with the same objective. The catalyst of organizing such a conference was to provide students with a platform where they could interact with a plethora of media professionals and learnt from them immensely. At K.C. College we constantly seek to explore different avenues that help students to experience variety and shore up to the upcoming challenges in future.”

Speaking on the occasion, Ms. Manjula Srinivas, Head of the Department of Mass Media, K.C. College said, “I am overwhelmed by the presence of these expertises from their respective fields. Their participation has encouraged such a conference which I can claim is the first time in any Media Department in Mumbai. It’s a special moment to receive such a strong support from the education & media fraternity. This motivates us to promote the significance of mass media education and to create a learning environment which provides students with wealth of knowledge, global perspectives and multifaceted skills.”

The research papers were presented in the conference on various verticals of visual media like Cinema, Advertising, Theatre, Television, Performing and Installation Art, New Media etc. which was attended by scholars from various universities. The conference opened a forum for exploring the rich and multi dimensional area of study, Visual Media, wherein researchers, professionals, students and other enthusiasts from various strata of media participated.

About Krishinchand Chellaram (K. C.) College:

Kishinchand Chellaram College was established in 1954 under, the aegis of the Hyderabad (Sind) National Collegiate Board, H(S) NC Board. We are a temple of knowledge, in the true sense, having every course of study of the University of Mumbai, under our roof from FYJC to M.A, M.Sc & Ph.D.

The Department of the Mass Media:

The Department of Mass Media of K.C College since its inception in the year 2000 has been a very popular department The Mass Media Department uses innovative methods of learning and development for the benefit of the students. We have been fortunate, to have good academicians and some of the best people from the industry to be the part of our programme.

K. C. College started MACJ (Master’s in Communication and Journalism) from the academic year 2011-2012 and also has introduced MAEMA (M.A. in Entertainment, Media and Advertising) from 2014- 2015.