Marketing is an evergreen specialization as far as MBA is concerned. If you have excellent communication skills and the ability to study market trends, products and consumer behaviour, then MBA in Marketing is your true calling! Once you’ve obtained a degree in this field, there is no dearth of career options. While Marketing is a popular choice among MBA aspirants, those who are truly passionate and dedicated to this field can pull it off.
Why pursue MBA in Marketing?
Marketing is the backbone of any organization. Whether you have a product, service or just an idea, marketing is what you need in order to sell it. Professionals with an MBA in this field are always in great demand because there is immense competition in the market. There is always high demand for people with good marketing skills because they are the ones responsible for generating business and revenue for any company.
Who should pursue MBA in Marketing?
Even though it’s a popular specialization, not everyone can do justice to it. You need to have the right set of skills and traits to excel in the field of marketing. Some of the things you should have include, command over language, both spoken and written, ability to persuade and influence people, awareness of general business scenario, a knack of listening well, ability to devise and offer solutions to the customer’s problem areas, analytical ability, risk-taking ability, good reasoning power, skill with numbers, basic computer knowledge and good presentation skills.
What do you study in MBA Marketing?
No matter how good your product or service is, there is no way you can sell it if not coupled with the right marketing techniques. Therefore, any good MBA in marketing programme will educate you in areas like advertising, consumer behaviour, promotion and sales of goods and services, as well as management consulting. Under this specialization, you will study all about consumer trends, marketing strategies, market research and product management. Once you become an expert in this field, you can work on increasing the market presence of any company.
How to pursue MBA in Marketing?
You should have done graduation in any stream. You would be required to take any general MBA entrance examination like CAT, MAT, CMAT, IIFT, XAT, NMAT etc. If you score well, you can apply for admission in the leading business schools of the country. Marketing as a specialization is offered in almost all MBA colleges. Some of the top MBA colleges for Marketing are Indian Institutes of Management (IIMs), Indian School of Business (ISB), SP Jain Institute of Management & Research (SPJIMR), Xavier Labour Relations Institute (XLRI), Jamshedpur, Management Development Institute (MDI), Gurgaon, Institute of Management Technology (IMT), Ghaziabad, Mudra Institute of Communication (MICA), Ahmedabad, Indian Institute of Foreign Trade (IIFT), Delhi, Faculty of Management Studies (FMS), Delhi, Narsee Monjee Institute of Management Studies (NMIMS), Mumbai, Symbiosis Institute of Business Management (SIBM), Pune etc.
What are the career options after pursuing MBA in Marketing?
Once you obtain a degree in MBA Marketing, you can take up roles like Brand Manager, Account Manager, Market Research Analyst, Sales Manager, Marketing Manager etc.
What are the pros and cons of MBA in Marketing?
There are two sides to every coin. Those who specialize in this field have a defined career growth path. However, your career progression is largely dependent on your performance. You get the opportunity to travel, see places, meet people, and build contacts, both professional and personal. Since it involves a lot of travelling, you may be required to stay away from your family for days. If you achieve your targets on time, you get good financial rewards. It’s definitely not a 9-to-5 job and the competition in this field is just ruthless. Since you have to chase targets every month, your work-life balance can become difficult.
What are the growth prospects after pursuing MBA in Marketing?
The growth in this field is immense if one has the potential and expertise. Professionals with a degree in MBA Marketing are always in demand in all sectors because of the level of competition in marketing products and services. A person with this specialization can enter the field as an advertising executive, market researcher and can reach up to the level of Brand Manager or Marketing Head.
What is the pay package after doing MBA in Marketing?
A person with a specialization in the area of marketing tends to attract lucrative career options. The criteria for you to be able to get a good placement post your MBA programme depends on your previous work experience if any, the institute you graduated from, and your individual skill-set. As a beginner, you may earn something between 5-6 lacs. At middle level, you could earn upto 10-12 lacs. At senior level, your salary package could up to 20 lacs.